KeithYou might think millionaire success stories belong to Silicon Valley geniuses, seasoned entrepreneurs, or lucky lottery winners. But every now and then, a story comes along that flips the script. This one begins in a kitchen in Minneapolis, Minnesota, where two sisters, Isabel and Caroline Bercaw, decided that ordinary bath bombs were boring.
At the time, they were just 10 and 11 years old. Like many kids, they enjoyed dropping fizzy bath bombs into the tub, watching them dissolve into a swirl of colors. But once the fizz faded, the fun ended. That’s when the sisters had their lightbulb moment: what if bath bombs could be more exciting? What if there was a surprise inside, something that made bath time feel like an adventure instead of just soap and bubbles?
Armed with baking soda, citric acid, fragrance oils, and a dose of imagination, they started experimenting at home. Before long, they had their first product — bath fizzers with hidden surprises tucked inside. They called their brand Da Bomb Bath Fizzers. The name was cheeky, modern, and memorable. And the idea? Pure genius.
At first, it was just a small kitchen project. The sisters would hand-pack their creations, wrap them in colorful packaging, and set up shop at local flea markets and fairs. They didn’t have investors or a big marketing team. They didn’t even have driver’s licenses. What they did have was persistence and a father willing to rent a U-Haul truck to get their products to trade shows.
One of those shows changed everything. The girls attended the Atlanta International Gift & Home Furnishings Market, a place where mom-and-pop shops mingle with major retail buyers. They arrived with 40 small retail accounts and left with double that — including Target, one of the biggest retailers in America.
Target’s decision to stock Da Bomb in all 1,938 of its U.S. stores catapulted the sisters from small-time makers to national entrepreneurs. What began as a kitchen experiment became a full-scale company employing over 200 people. Family members joined the operation, and the sisters suddenly found themselves balancing school with managing a multi-million-dollar business.
Since 2018, Isabel and Caroline have generated at least $20 million in annual revenue. Even during the pandemic, when many companies struggled, their products continued to thrive. Customers loved not just the fizz and fragrance, but the novelty of finding a toy, charm, or trinket inside. The sisters had cracked the code: they took something ordinary, made it extraordinary, and never underestimated the power of fun.
Today, Da Bomb Bath Fizzers is a recognized brand across the U.S., stocked in major stores and beloved by kids and adults alike. And the sisters? They’ve proven that age is no barrier when it comes to building a business empire. Their story serves as a reminder that entrepreneurship doesn’t always begin with big money or flashy investors. Sometimes, it starts with a small frustration — and the courage to improve on it.
The question is, what ordinary product could you reimagine? What “boring” thing in your life could you improve until it becomes extraordinary? Isabel and Caroline were just kids when they asked that question — and it turned them into millionaires before they even graduated high school.
Because sometimes, the biggest fortunes don’t come from reinventing the wheel. They come from making it spin with a little more magic.
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Have a great day
Keith
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